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Adidas Celebrates Mahomes At HQ; K.C. Brewery Debuting New Ale

Adidas has put up a "massive banner highlighting the many accomplishments" of Chiefs QB Patrick Mahomes at its U.S. HQ in Portland, according to Pete Grathoff of the K.C. STAR. The message featured on the banner also is the "new commercial from Adidas," and the company went to Whitehouse, Texas, to film it (K.C. STAR, 2/15). Meanwhile, in K.C., Grathoff & Smith noted Boulevard Brewing Co. put out a special "Crown Town Ale" to celebrate the team's Super Bowl victory. This new beer "makes no mention of Chiefs or the Super Bowl, because of copyright issues." Boulevard VP/Marketing Natalie Gershon said that the beer "will be released in the spring." Boulevard "isn't the only Kansas City company with plans to release a special adult beverage." The McCormick Distilling Co. said that 360 Vodka "will release a World Championship Chiefs bottle to commemorate the season" (K.C. STAR, 2/15).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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