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Marketing and Sponsorship

Adidas Celebrates Mahomes At HQ; K.C. Brewery Debuting New Ale

Adidas has put up a "massive banner highlighting the many accomplishments" of Chiefs QB Patrick Mahomes at its U.S. HQ in Portland, according to Pete Grathoff of the K.C. STAR. The message featured on the banner also is the "new commercial from Adidas," and the company went to Whitehouse, Texas, to film it (K.C. STAR, 2/15). Meanwhile, in K.C., Grathoff & Smith noted Boulevard Brewing Co. put out a special "Crown Town Ale" to celebrate the team's Super Bowl victory. This new beer "makes no mention of Chiefs or the Super Bowl, because of copyright issues." Boulevard VP/Marketing Natalie Gershon said that the beer "will be released in the spring." Boulevard "isn't the only Kansas City company with plans to release a special adult beverage." The McCormick Distilling Co. said that 360 Vodka "will release a World Championship Chiefs bottle to commemorate the season" (K.C. STAR, 2/15).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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