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Marketing and Sponsorship

Marketplace Roundup

In Nashville, Mike Organ notes Arkansas-based Simmons Bank has "agreed to an eight-year partnership" to title sponsor the Korn Ferry Tour's Nashville Golf Open. The newly named Simmons Bank Open for The Snedeker Foundation will be held April 30-May 3. Golfer Brandt Snedeker has expressed interest in bringing a PGA Tour tournament to his hometown of Nashville, and he said that securing a title sponsor for the KFT event will "go a long way toward accomplishing that goal" (Nashville TENNESSEAN, 2/12).

ONESIE OOPSIE: Target has apologized for misidentifying the mascot for the Univ. of Minnesota as the "Badgers" on a maroon-and-gold onesie being sold in its stores. The words "Minnesota Badgers" reference the nickname of the Univ. of Wisconsin. Twenty-four onesies "went on shelves at four stores" last Sunday and were removed a day later, but "not before two were bought" (ST. PAUL PIONEER PRESS, 2/12).

GOING OLD SCHOOL: Coors Light has released a purple can across Canada featuring the Raptors' original logo in honor of the team's 25th anniversary. The cans will be "purple with a red raptor" and are available throughout the country (SURREY NOW-LEADER, 2/11).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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