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Marketing and Sponsorship

Raiders, Golden Knights License Plates Continue To Add Registrations

Golden Knights plates added over 1,400 new plate registrations in January, bringing the total to 43,568NEVADA DMV

Raiders fans have "scooped up the team-themed Nevada specialty license plate at a steady pace over the first year of its availability," which has raised hundreds of thousands of dollars for the Raiders' Foundation, according to Mick Akers of the LAS VEGAS REVIEW-JOURNAL. The Raiders provided an update to the Nevada DMV stats showing 12,133 plates were "actively registered as of Jan. 27, with fees associated with the plates tallying $355,923 toward the team's charitable arm." None of the fees from plate registrations go to the Raiders as "profit, as $30 goes to the team's charity and the remainder of the $62 fee goes to the state." Meanwhile, the Golden Knights' specialty plate had 42,108 "active registrations through Dec. 31." The Golden Knights plates, which were made available in October '18, "picked up more than 1,400 new plate registrations in January, bringing the total to 43,568 through Jan. 31." The Golden Knights have "yet to add their charity, Vegas Golden Knights Foundation, to their plate and the majority of the money from the plate's $37 initial fee and $10 per year renewal fee goes to the state highway fund" (LAS VEGAS REVIEW-JOURNAL, 2/10).

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