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Volume 27 No. 10
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XFL BattleHawks Sign Corporate Deal With McDonald's

The deal includes in-store promotions at more than 160 McDonald's locations in the St. Louis region
Photo: BATTLEHAWKS
The deal includes in-store promotions at more than 160 McDonald's locations in the St. Louis region
Photo: BATTLEHAWKS
The deal includes in-store promotions at more than 160 McDonald's locations in the St. Louis region
Photo: BATTLEHAWKS

The XFL St. Louis BattleHawks have signed a corporate partnership with McDonald's in what is the "first sponsorship deal between a national food chain and an XFL team," according to Nathan Rubbelke of the ST. LOUIS BUSINESS JOURNAL. McDonald's is the third corporate partner announced by the BattleHawks, who also have named A-B InBev as their beer sponsor and Ameren as presenting partner of their first home game. The BattleHawks' deal with the McDonald's of Metro St. Louis Co-Op includes "in-store promotions at more than 160 McDonald's locations in the St. Louis region; a McDonald's-sponsored ticket discount for select BattleHawks home games; and promotions during games at The Dome at America's Center." BattleHawks President Kurt Hunzeker said that in addition to the QSR's "name recognition and broad consumer base," its local footprint also "attracted the BattleHawks." Rubbelke notes the BattleHawks, through their community events and marketing efforts, have "placed a focus on trying to cultivate a fan base throughout metropolitan St. Louis and the surrounding counties." The team is "expected to name additional corporate partners in the lead up" to its first home game on Feb. 23 (BIZJOURNALS.com, 2/6). The XFL this week also signed league deals with Gatorade and A-B InBev (THE DAILY).

FANTASY SERIES: FanDuel has stuck a deal with the XFL to become the relaunched football league’s official fantasy sports sponsor, giving it full rights to league marks and imagery. The deal also includes custom content creations and XFL-dedicated promotions on FanDuel, including an XFL kickoff show on Saturday. This follows yesterday's XFL deal making DraftKings the league's official daily fantasy sponsor and authorized gambling operator (Ben Fischer, THE DAILY).