AT&T dropping the Yankees comes as the company rethinks where to spend its moneyGETTY IMAGES
AT&T "walked away from its Yankees sponsorship deal" after T-Mobile "expanded its relationship as the official wireless brand" of MLB in March, according to Moritz & Soshnick of BLOOMBERG NEWS. AT&T in a statement said that it made the decision to not "renew its agreement last year." Moritz & Soshnick noted the decision is "part of a broader rethinking of where the media-and-telecom colossus spends its money." The Yankees move "follows another high-profile sports breakup for AT&T," after it ended its naming-rights deal for the Giants' ballpark. While some deals, like the Yankees, will "get dropped," others will "remain closely linked to AT&T's brand." As a Dallas-based company, there is "little chance another company's name replaces AT&T" on the Cowboys' stadium. The same is true for the Spurs' AT&T Center. AT&T also "remains a fixture at major annual golf events" such as The Masters and this week's PGA Tour AT&T Pebble Beach Pro-Am (BLOOMBERG NEWS, 2/3).
