Fox announced an early ad sellout for Super Bowl LIV on Sunday despite all-time high pricing, and this year's spots have a mix of comedic relief, serious messages and politics. The chart below presents a tentative quarter-by-quarter rundown of the advertisers in Sunday's game. The list, compiled via research and other media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart.
ADVERTISER |
LENGTH |
AGENCY |
FIRST QUARTER |
Frito-Lay (Cheetos) |
:30 |
Goodby, Silverstein & Partners |
Mars Wrigley (Snickers) |
:30 |
BBDO, N.Y.; AMV BBDO |
New York Life |
:60 |
Anomaly, N.Y. |
P&G (Olay) |
:30 |
Badger & Winters |
Quibi |
:30 |
n/a |
Squarespace |
:30 |
In-house |
Walmart |
:60 |
n/a |
SECOND QUARTER |
Avocados From Mexico |
:30 |
EnergyBBDO |
Hyundai (Genesis) |
:60 |
Innocean, Huntington Beach |
Kellogg (Pop-Tarts) |
:30 |
MRY, N.Y. |
Kellogg (Pringles) |
:30 |
Adult Swim; Grey, N.Y. |
Kraft Heinz (Heinz) |
:30 |
Wieden + Kennedy, Portland |
PepsiCo (SodaStream) |
:30 |
Goodby Silverstein & Partners, S.F. |
TurboTax |
:45 |
Wieden + Kennedy, Portland |
WeatherTech |
:30 |
Pinnacle Advertising, Schaumberg |
THIRD QUARTER |
Frito-Lay (Doritos) |
:60 |
Goodby, Silverstein & Partners, S.F. |
Hershey (Reese's Take 5) |
:30 |
McGarryBowen, N.Y. |
Kia |
:60 |
David & Goliath, L.A. |
Kraft Heinz (Planters) |
:30 |
n/a |
Little Caesars |
:30 |
McKinney, Omaha |
Turkish Airlines |
:30 |
David Miami |
FOURTH QUARTER |
A-B InBev (Budweiser) |
:60 |
David Miami |
Discover |
:15 |
The Martin Agency, Richmond |
Discover |
:15 |
The Martin Agency, Richmond |
Facebook |
:60 |
Wieden + Kennedy, Portland |
P&G |
:60 |
Grey Midwest, Cincinnati |
TBD |
A-B InBev (Michelob Ultra) |
:60 |
FCB, Chicago |
A-B InBev (Michelob Ultra Pure Gold) |
:60 |
FCB, Chicago |
A-B Inbev (Bud Light) |
:30 |
Wieden + Kennedy, N.Y. |
A-B InBev (Bud Light Seltzer) |
:30 |
Wieden + Kennedy, N.Y. |
Amazon |
:30 |
n/a |
Amazon (Prime Video) |
:60 |
n/a |
Audi |
:60 |
72andSunny, L.A. |
Coca-Cola |
:60 |
Wieden + Kennedy, Portland |
Gfiat Chrysler (Jeep) |
:60 |
HighDive, Chicago |
Google |
:60 |
In-house |
Hard Rock Int'l |
:60 |
VaynerMedia |
Hyundai |
:60 |
Innocean, Huntington Beach |
NFL |
:60 |
72andSunny, L.A. |
Michael Bloomberg |
:60 |
n/a |
Microsoft |
:60 |
McCann, N.Y. |
P&G (Tide) |
:60 |
Woven, N.Y. |
PepsiCo (Mtn Dew) |
:30 |
TBWA/Chiat/N.Y. |
PepsiCo (Pepsi) |
:30 |
n/a |
President Trump |
:30 |
n/a |
President Trump |
:30 |
n/a |
Quicken Loans |
:60 |
In-house; HighDive |
Sabra |
:30 |
VaynerMedia |
Secret Deodorant |
n/a |
n/a |
Toyota |
:60 |
Saatchi & Saatchi, L.A. |
Verizon |
:60 |
McCann, N.Y. |
Volkswagen (Porsche) |
n/a |
Cramer-Krasselt |
