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Volume 26 No. 230
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Rundown Of In-Game Spots For Fox' Super Bowl LIV Telecast

Fox announced an early ad sellout for Super Bowl LIV on Sunday despite all-time high pricing, and this year's spots have a mix of comedic relief, serious messages and politics. The chart below presents a tentative quarter-by-quarter rundown of the advertisers in Sunday's game. The list, compiled via research and other media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart.

ADVERTISER
LENGTH
AGENCY
FIRST QUARTER
Frito-Lay (Cheetos)
:30
Goodby, Silverstein & Partners
Mars Wrigley (Snickers)
:30
BBDO, N.Y.; AMV BBDO
New York Life
:60
Anomaly, N.Y.
P&G (Olay)
:30
Badger & Winters
Quibi
:30
n/a
Squarespace
:30
In-house
Walmart
:60
n/a
SECOND QUARTER
Avocados From Mexico
:30
EnergyBBDO
Hyundai (Genesis)
:60
Innocean, Huntington Beach
Kellogg (Pop-Tarts)
:30
MRY, N.Y.
Kellogg (Pringles)
:30
Adult Swim; Grey, N.Y.
Kraft Heinz (Heinz)
:30
Wieden + Kennedy, Portland
PepsiCo (SodaStream)
:30
Goodby Silverstein & Partners, S.F.
TurboTax
:45
Wieden + Kennedy, Portland
WeatherTech
:30
Pinnacle Advertising, Schaumberg
THIRD QUARTER
Frito-Lay (Doritos)
:60
Goodby, Silverstein & Partners, S.F.
Hershey (Reese's Take 5)
:30
McGarryBowen, N.Y.
Kia
:60
David & Goliath, L.A.
Kraft Heinz (Planters)
:30
n/a
Little Caesars
:30
McKinney, Omaha
Turkish Airlines
:30
David Miami
FOURTH QUARTER
A-B InBev (Budweiser)
:60
David Miami
Discover
:15
The Martin Agency, Richmond
Discover
:15
The Martin Agency, Richmond
Facebook
:60
Wieden + Kennedy, Portland
P&G
:60
Grey Midwest, Cincinnati
TBD
A-B InBev (Michelob Ultra)
:60
FCB, Chicago
A-B InBev (Michelob Ultra Pure Gold)
:60
FCB, Chicago
A-B Inbev (Bud Light)
:30
Wieden + Kennedy, N.Y.
A-B InBev (Bud Light Seltzer)
:30
Wieden + Kennedy, N.Y.
Amazon
:30
n/a
Amazon (Prime Video)
:60
n/a
Audi
:60
72andSunny, L.A.
Coca-Cola
:60
Wieden + Kennedy, Portland
Gfiat Chrysler (Jeep)
:60
HighDive, Chicago
Google
:60
In-house
Hard Rock Int'l
:60
VaynerMedia
Hyundai
:60
Innocean, Huntington Beach
NFL
:60
72andSunny, L.A.
Michael Bloomberg
:60
n/a
Microsoft
:60
McCann, N.Y.
P&G (Tide)
:60
Woven, N.Y.
PepsiCo (Mtn Dew)
:30
TBWA/Chiat/N.Y.
PepsiCo (Pepsi)
:30
n/a
President Trump
:30
n/a
President Trump
:30
n/a
Quicken Loans
:60
In-house; HighDive
Sabra
:30
VaynerMedia
Secret Deodorant
n/a
n/a
Toyota
:60
Saatchi & Saatchi, L.A.
Verizon
:60
McCann, N.Y.
Volkswagen (Porsche)
n/a
Cramer-Krasselt
Download the
Super Bowl Ad Chart