Menu
Events and Attractions

J. Lo, Shakira To Celebrate Latin Culture During Halftime Show

The JLo-Shakira halftime show is the first orchestrated under the leadership of Jay-Z and Roc NationGETTY IMAGES

Jennifer Lopez and Shakira said that their upcoming Super Bowl halftime show will "pay homage to Latin culture, promising a joint performance that has an empowering message and also one that 'spreads love,'" according to Mesfin Fekadu of the AP. This will be the first halftime show to be "orchestrated under the leadership of Jay-Z and Roc Nation thanks to their new entertainment partnership with the NFL" (AP, 1/30). Lopez said of Sunday's performance, "It's very Shakira, and it's very Jennifer. That's what you're going to get. It's a lot of energy, very entertaining. There's heartfelt moments. We run the gamut. It's packed with a lot of awesome moments." Shakira added the show will be "different but complementary" (MIAMI HERALD, 1/31). ESPN.com's Brooke Pryor wrote for Lopez and Shakira, the "opportunity to perform is especially meaningful because women have prominent roles in the ownership groups" for both the Chiefs and 49ers. Lopez said, "Two Latinas, doing this in this country at this time, it's just very empowering for us" (ESPN.com, 1/30).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/01/31/Events-and-Attractions/Halftime-Show.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/01/31/Events-and-Attractions/Halftime-Show.aspx

CLOSE