Bleacher Report is hosting a series of live shows this week in Miami to showcase its football content brand, B/R Gridiron, ahead of Super Bowl LIV.
Bleacher Report has created an on-site destination in Miami called B/R Gridiron @1111 Lincoln. Fans can register to be part of a live audience for studio shows being hosted Wednesday through Saturday. AT&T and WarnerMedia, which owns Bleacher Report, will also contribute to the production of B/R Gridiron @1111 Lincoln.
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NFL players such as Marquise Brown, Jonathan Abram, Landon Collins, and DeSean Jackson are scheduled to attend the event. Fan activities will include trivia, social games, photo and art moments, food, sponsorships and activations from brands DiGiorno, Wrangler, State Farm and Taco Bell.
B/R Betting, Bleacher Report’s sports betting sub-brand, will host two Super Bowl-themed betting shows on Jan. 29 and on gameday. The shows will be broadcasted on screens at B/R’s Miami activation but will be recorded at Bleacher Report’s Las Vegas studio inside Caesars Palace.
“We’ll actually have a campout on the Caesars B/R stage where people can camp out overnight on Saturday night, and they’ll place bets and talk about bets throughout. We’re also working with Caesars for an exclusive B/R Super Bowl prop which will be featured inside the Caesars app,” Tyler Stewart, Bleacher Report’s executive director of brand marketing, told SportTechie.
