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NBC Sports Boston Moves Studios To New $125M Media Center

NBC Sports Boston has a "sparkling new home" at the $125M NBCU Boston Media Center, and the 160,000-square-foot facility is "plenty impressive," according to Chad Finn of the BOSTON GLOBE. NBC Sports Boston Senior VP & GM Chris Wayland said of the new facility, "With the amount of monitors and touch screens and LED monitors that will be on the floor, we're going to be able to tell the sports stories of Boston in a way that we weren't able to do before." NBC Sports Boston, which moved almost 20 miles south from Burlington to the new studios in Needham, recently had "deemphasized relatively equal coverage of Boston's professional sports teams." Instead, the station was "focusing heavily on the Celtics, whose regional cable television rights are owned by the network, and the immensely popular Patriots." But Wayland said that the RSN "plans to strike more of a balance now." He said, "What we'll be able to do is create product not just for the Celtics, but for all of the pro teams. We hope to become the destination for all pro sports in Boston. The Celtics are ours, so they'll always get the most coverage, but you'll see an uptick in [the] other four teams" (BOSTON GLOBE, 1/28).

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