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Volume 26 No. 114
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Fox' Early Sellout Puts Spotlight On Super Bowl Ad Placement

Upheaval created by Fox selling out of ad spots for Super Bowl LIV so early has "put a spotlight on the delicate art" of ad placement in the game, in which "buyers and brands try to determine the best in-game slot to run their ads," according to Jason Lynch of ADWEEK. Because Super Bowl ads are "so...

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