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Audience Analysis: NBA Sees Slower Start To Saturday Schedule

ABC had its first Saturday primetime NBA game of the season this past weekend, with Lakers-Rockets averaging 2.92 million viewers. That is down 14% from the same matchup in the same spot on the calendar last season. It also marks the lowest opening Saturday night game for ABC since it started the slate of games during the ‘15-16 season. Two years ago, Warriors-Rockets in the same window averaged 4.47 million viewers. Earlier in the day, ABC aired Clippers-Pelicans (without Zion Williamson), averaging 1.47 million viewers. That is the least-watched NBA game on ABC since March 29, 2015, when Rockets-Wizards drew 1.34 million viewers.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFC Championship: 49ers-Packers
1/19
Fox
6:41-9:44pm
22.0
42,792
AFC Championship: Chiefs-Titans
1/19
CBS
3:06-6:15pm
23.1
41,104
CFP Championship: LSU-Clemson
1/13
ESPN/ESPN2/
ESPNU/ESPNews
8:19pm-12:06am
n/a
25,588
NBA: Lakers-Rockets
1/18
ABC
8:30-11:10pm
1.9
2,916
College basketball: Louisville-Duke
1/18
ESPN
6:17-8:22pm
1.3
2,150
UFC Fight Night prelims
1/18
ESPN
8:22-10:02pm
1.1
1,767
College basketball: Kentucky-Arkansas
1/18
ESPN
4:07-6:17pm
1.0
1,618
NBA: Clippers-Pelicans
1/18
ABC
3:29-6:00pm
1.0
1,471
"Postseason NFL Countdown"
1/19
ESPN
12:00-3:00pm
n/a
1,381
Liga MX: Tigres UANL-Club America
1/18
Univision/UDN
10:02pm-12:02am
0.7
1,345
Premier Boxing Champions:
Jeison Ross d. Julian Williams
1/18
Fox
8:00-10:41pm
0.8
1,302
NBA: Celtics-Bucks
1/16
TNT
8:14-10:44pm
0.9
1,277
NHL: Bruins-Penguins
1/19
NBC
12:38-3:00pm
0.8
1,195
College basketball: Oregon-Washington
1/18
CBS
3:50-6:00pm
0.8
1,141
College basketball: Duke-Clemson
1/14
ESPN
7:00-9:12pm
0.8
1,136
NBA: Trail Blazers-Rockets
1/15
ESPN
9:37-11:58pm
0.8
1,128
NBA: Trail Blazers-Mavericks
1/17
ESPN
9:35pm-12:04am
0.8
1,118
Liga MX: Chivas-Pachuca
1/18
Univision/UDN
7:55-10:02pm
0.6
1,108
College basketball: Auburn-Florida
1/18
CBS
1:30-3:50pm
0.7
1,024
College basketball: Kansas-Oklahoma
1/14
ESPN
9:12-10:50pm
0.6
979
EPL: Chelsea-Newcastle
1/18
NBC
12:30-2:30pm
0.6
843
LPGA: Diamond Resorts Tournament
of Champions: third round
1/18
NBC
3:00-6:00pm
0.4
595
LPGA: Diamond Resorts Tournament
of Champions: final round
1/19
NBC
3:13-6:00pm
0.4
587
College basketball: Seton Hall-St. John's
1/18
Fox
12:03-2:43pm
0.4
566
College basketball: Colorado-Arizona
1/18
Fox
2:43-5:00pm
0.4
464
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Audience Analysis

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