Louis Vuitton, NBA Collaborate On Multiyear Marketing Partnership
The NBA and Louis Vuitton have "entered a multiyear partnership that will include a capsule collection of apparel and accessories designed by Vuitton men’s wear creative director Virgil Abloh," according to Joelle Diderich of WOMEN'S WEAR DAILY. The French brand this week in Paris will "unveil the exclusive travel case it has made for the Larry O’Brien Trophy." The NBA deal marks Vuitton’s "first and only partnership with a North American sports league." The capsule collection of branded luggage, clothing and other Vuitton products is "set to launch in October." Vuitton Chair & CEO Michael Burke said that Abloh would be "designing clothes inspired by three key moments in the life of the athletes: the press conference, the match and travel." The trophy travel case, the first in the NBA’s history, was "made by six craftsmen over 100 hours at the Vuitton workshops in the Paris suburb of Asnières." Coated in the company's "signature monogram canvas, it is lined with microfiber in the NBA’s trademark blue." Burke said that there was "room for the partnership to grow." Burke: “It’s a multiyear agreement and we feel very good about it. It’s been extremely organic and every time we meet there’s tons of ideas that are floating around. There’s this mutual attraction that could lead to many different things" (WWD.com, 1/22). USA TODAY's Jeff Zillgitt notes this deal "shouldn't come as a surprise," as NBAers have "become fashion icons with their pregame attire" (USA TODAY, 1/22).