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Marketing and Sponsorship

Marketplace Roundup

In Seattle, Bob Condotta noted Marshawn Lynch has put his "Take Care of Yo' Chicken" quote on T-shirts and hoodies, available on his Beastmodeonline.com site." The offerings are "presumably also available at his stores in Seattle and Oakland." The hoodie "sells for $70, a T-shirt for $39.95." Lynch's stores also "sell clothing with the phrase 'Unfinished Business,' which is what he said was the theme of his return to the Seahawks in late December." Lynch also recently "launched a line of clothing with Australian colors and logo with 100% of profits said to be going to help efforts there to combat fires" (SEATTLE TIMES, 1/15).

WASTE NOT, WANT NOT: In Memphis, Corey Davis reported Florida-based Waste Pro USA has "signed a multiyear sponsorship deal" with the Grizzlies to become the official waste services provider of the team and FedExForum. The deal was enacted for the current season, and will "continue through" the '21-22 season. Waste Pro USA also has deals with the Jaguars and Saints (BIZJOURNALS.com, 1/15).

SCANDINAVIAN CONNECTION: The AP's Jenna Fryer reported NASCAR driver Stanton Barrett's Huski Chocolate company has signed on as "primary sponsor" for Chip Ganassi Racing's F1 driver Marcus Ericsson. The Stockholm-based company "expanded into North America two years ago," and the "pairing of a Swedish company with a Swedish driver seems like a natural fit" (AP, 1/14).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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