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Marketing and Sponsorship

Marketplace Roundup

In Seattle, Bob Condotta noted Marshawn Lynch has put his "Take Care of Yo' Chicken" quote on T-shirts and hoodies, available on his Beastmodeonline.com site." The offerings are "presumably also available at his stores in Seattle and Oakland." The hoodie "sells for $70, a T-shirt for $39.95." Lynch's stores also "sell clothing with the phrase 'Unfinished Business,' which is what he said was the theme of his return to the Seahawks in late December." Lynch also recently "launched a line of clothing with Australian colors and logo with 100% of profits said to be going to help efforts there to combat fires" (SEATTLE TIMES, 1/15).

WASTE NOT, WANT NOT: In Memphis, Corey Davis reported Florida-based Waste Pro USA has "signed a multiyear sponsorship deal" with the Grizzlies to become the official waste services provider of the team and FedExForum. The deal was enacted for the current season, and will "continue through" the '21-22 season. Waste Pro USA also has deals with the Jaguars and Saints (BIZJOURNALS.com, 1/15).

SCANDINAVIAN CONNECTION: The AP's Jenna Fryer reported NASCAR driver Stanton Barrett's Huski Chocolate company has signed on as "primary sponsor" for Chip Ganassi Racing's F1 driver Marcus Ericsson. The Stockholm-based company "expanded into North America two years ago," and the "pairing of a Swedish company with a Swedish driver seems like a natural fit" (AP, 1/14).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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