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Volume 27 No. 5
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Red Wings Winning At Box Office Despite Poor On-Ice Product

The Red Wings are a "success at the box office, ranking sixth in the NHL in average home attendance," despite a "terrible" season on the ice with an NHL-worst 27 points, according to Ted Kulfan of the DETROIT NEWS. The Red Wings' average home attendance of 18,811 is filling Little Caesars Arena to 96.4% of capacity. The nightly average is "down only slightly" from last season's 19,120 average, and from the '17-18 season average of 19,515, when the arena first opened. The Red Wings have been "aggressive this season in formulating an array of ticket packages -- mini-plans of various lengths and with a variety of opponents -- and aggressively touting discounted tickets on social media and email." Ilitch Holdings Sports & Entertainment President Chris Granger said, "You're seeing a wider range of ticket options. That's everything from mini-plans, Hockeytown college nights have been a big hit, as well as a handful of value-oriented offers." He added the team has "sold thousands of tickets this year at $20 or so," and there have been "no fees (promotions), Black Friday offers." Granger: "What we're trying to do is appeal to fans with different price points in mind." Kulfan notes the appeal of Little Caesars Arena also still "remains strong" (DETROIT NEWS, 1/16).