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Volume 26 No. 227
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Executive Transactions

St. Louis MLS named longtime Broncos Senior VP/Sales & Marketing DENNIS MOORE CRO. Moore's LinkedIn profile "indicates he started his new position this month" (, 1/8)....The Fire named Premier League club AFC Bournemouth lead strength & conditioning coach BEN DONACHIE Dir of Performance (CHICAGO TRIBUNE, 1/9).

SUNSHINE MOVES: The Rays promoted the following: BARRY NEWELL to VP/Business Operations & Analytics; DAVID EGLES to Dir of Community Engagement; STEPHEN ESTEP and MIKE FERRARIO to Dir of Stadium Operations; DAN NEWHART to Dir of Ticket Sales & Service; DEVIN O'CONNELL to Dir of Public Affairs & Corporate Communications; RYAN SHEETS to Dir of Communications; and SCOTT WILSON to Dir of Guest Services. Meanwhile, the USL Tampa Bay Rowdies, which are affiliated with the Rays, promoted LEE COHEN to President and RYAN HELFRICK to Dir of Sales & Corporate Partnerships (Rays).

FAN SUPPLY SHUFFLE: Dyehard Fan Supply named SCOTT KILLIAN as its new CEO, replacing REX HOUGH, who ran the company since it essentially started from scratch in '18. Hough will shift onto BEN SUTTON's leadership team at holding company Teall Capital. Killian previously was Senior VP/Private Label for Follett, a Fortune 200 company that operates more than 1,200 college and university bookstores (Michael Smith, SBJ College).

EXECS: Varsity Brands named Apple Leisure Group President JOHN HUTCHINSON Exec VP & CFO, effective immediately (Varsity Brands)....Lululemon named former Nike VP/Global Brand Marketing NIKKI NEUBURGER Chief Brand Officer (, 1/8)....Former Univ. of Wisconsin athlete MICHAEL JACKSON will join the athletic department as an Associate AD "overseeing development." For the past 15 years, Jackson has "worked in sales, marketing and business development," including the past three as Northwest Mutual's Chief Marketing & Development Officer (, 1/10)....Excel Sports Management named the following: GSE Worldwide Senior VP/Sales, Business Development & Events MIKE OREFICE VP/Corporate Partnerships (Baseball); The Corcoran Group Special Events Manager KYLER O'SHEA Hospitality Manager; KAI BERTOLACCI Hospitality Coordinator; and KATIE HARLOW Golf Coordinator (Excel Sports Management)....TRUE Sports named Onward Advising President CHRIS CONSIDINE President & CEO, effective immediately (TRUE Sports)....The National Thoroughbred Racing Association named Daily Racing Form Dir of Sales & Business Development FRITZ WIDAMAN VP/NTRA Advantage, the group's purchasing arm. The NTRA also promoted Equine Benefits Sales Manager TANNIS PRIMM to Senior Sales Manager (NTRA).

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