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Volume 26 No. 227
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A Day In The Life With Wasserman Exec VP Circe Wallace

Wasserman Exec VP CIRCE WALLACE knows what it takes to succeed as a snowsport athlete, having done so herself. Her experience as a snowboarder and skills as a mentor have helped her become a hugely influential agent in many of her clients’ lives within action sports. When she isn’t traveling, Wallace likes to enjoy as much time as she can with her family, enjoying the southern California weather and catching the occasional wave. Wallace took some time to walk THE DAILY through one of her typically atypical days.

7:00am: I wake up at seven o'clock almost religiously without an alarm clock, mostly because I have a seven-year-old daughter who still sleeps in my bed. I usually check my phone, my emails and texts. When I’m home and not traveling, I almost always have breakfast with the family. My husband, CHARLIE, usually makes us breakfast and we have some family time before the craziness of our days begin.

8:00am: I walk my younger daughter to school and then go to get a workout in, whether it is for a surf, pilates, yoga or a morning walk. I try to integrate my morning surf with clients. Most of my clients I’ve had for over a decade, so they’re like family. I try to avoid the office as much as possible to be honest, just because I'm much more productive out in the world. I go to the office mostly to do contract work or administrative stuff, or attend agent meetings.

9:00am: I'm usually done with my workout by nine, and I’m then engaging in my day. I usually meet with my team. MICHELE PAPPAS, who's been with me for a very long time, is my partner in the business. She does so much client services and facilitating, a lot of the day-to-day obligations and communication with partners. YULIN OLLIVER, who we just brought in, is another agent who works under me and works specifically with women.

10:30am: I go check up on emails, see if there's contract work or see what kind of minutiae might be slipping through the cracks in terms of athlete payments or contract renewals. I'll also put together my to-do list for the day. My online schedule dictates my day. I'm sure I could be better carving out a specific time to do things, but I’ll just say thank god for Michele.

12:30pm: I usually run right into lunch. I do work from home quite a bit. I have really been dedicated to self-care and health and wellness, and so much of that for me is nutrition. I go out of my way to make sure that I nourish myself with quality food.

Wallace has been with some of her clients for more than a decade, calling them more like family
Photo: CIRCE WALLACE
Wallace has been with some of her clients for more than a decade, calling them more like family
Photo: CIRCE WALLACE
Wallace has been with some of her clients for more than a decade, calling them more like family
Photo: CIRCE WALLACE

2:00pm: Depending on my day and what I have scheduled, post-lunch is typically when I do most of my phone calls. I'll stack my afternoons from 2:00 to 4:30 with any projects that I'm working on or communication that needs to happen via phone. I do a lot of driving -- I’m in L.A. often -- and that’s my call time. I'm also a producer, often working on kind of bigger projects and film and television content. I'm not your typical team sports agent that's mostly doing transactional contract work, because in action sports, so much of what I do is on the marketing side.

4:30pm: By 4:30, the objective is to have everything done so that I can go be a mom. Often I'm traveling and I’m gone for a couple days, spending time with clients or brands. AVA, my 18-year-old, got a full ride to Arizona on a soccer scholarship as a sophomore, and I would always drive her to practices and games. HEMINGWAY, my seven-year-old, is super creative. She loves art and music and I'm really indulging her creative pursuit. Normal mom and kid stuff, I do everything I can to facilitate exploration of their interests.

6:30pm: My husband makes most of the food, just because I’m usually so busy and I’m not a great cook. We make really simple meals, but like I said, nutrition is a priority. We’ll almost always eat meals as a family. We typically eat at home, we rarely eat out and if we do, it’s usually with friends or for a function.

8:00pm: Hemingway goes to bed pretty early, but before that we’ll do an evening activity with non-digital means, so reading a book, doing some crafts, baking cookies. Then it’s her bathtime, and then she, Charlie and I will watch 30 minutes of something together, and then I'll put her down. After that I'll read. I have just been ripping through books lately, and enjoying the tactile, non-digital books.

11:00pm: If anything comes in on my phone or email I typically respond to stuff until I’m asleep, just reacting to things as I need to. I'm usually asleep sometime between 11 and midnight.

Know of someone who should be featured in "A Day in the Life"? Send a note to mchupita@sportsbusinessdaily.com.