Menu
Franchises

Heat Unveil Plans For Wade's Jersey Retirement Celebration

The Heat's celebration of Dwyane Wade's jersey retirement will consist of a "three-day series of events, dubbed the 'L3GACY Celebration,'" according to David Wilson of the MIAMI HERALD. The celebration begins Feb. 21 at AmericanAirlines Arena with "The Flashback" event at 8:00pm ET. The event is open only to season-ticket holders, but it will be "broadcast live" on FS Sun and WAXY-AM. Wade's No. 3 jersey then will be "retired at halftime" of the Cavaliers-Heat game on Feb. 22. Wade and ESPN Films the following night will debut a documentary about Wade at the arena. The Heat said the film "chronicles the star's life on and off the court with never-before-seen footage." Wilson notes tickets for the screening go on sale Jan. 17 at 10:00am for $3 at Heat.com, with proceeds for the event "benefiting the Wade's World Foundation." The documentary is a co-production between ESPN and Imagine Documentaries, directed by Bob Metelus (MIAMI HERALD, 1/8). Wade will "become the fifth Heat player to have his jersey retired," joining Alonzo Mourning (No. 33), Tim Hardaway (No. 10), Shaquille O'Neal (No. 32) and Chris Bosh (No. 1). The team also has retired No. 23 in honor of Michael Jordan, who never played for the franchise (South Florida SUN SENTINEL, 1/8).

STAYING ON BRAND: ESPN’s Rachel Nichols called the multi-day celebration "so Heat" and said, "There’s no one better for them to do it for.” ESPN’s Brian Windhorst noted the Heat handled Wade's final season, called "One Last Dance," "so awesome last year.” He said, “I can’t wait to see what they have cooked up” (“The Jump,” ESPN, 1/7).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/01/08/Franchises/Heat.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/01/08/Franchises/Heat.aspx

CLOSE