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Marketing and Sponsorship

Apparel Maker Wants To Trademark Ravens' "Big Truss" Motto

A Las Vegas apparel maker has applied to trademark "Big Truss," the Ravens' unofficial team motto this season -- setting the stage for a "potential legal challenge by the NFL and even, in theory," by Ravens RB Mark Ingram, who coined the phrase, according to Colin Campbell of the BALTIMORE SUN. Lance Roehl, who applied for the trademark on Dec. 13, said that he is a Ravens fan who "hopes to partner either with the team or an apparel company with an NFL licensing agreement to get the Ravens logo on his T-shirts and sweatshirts." Roehl said he is "open to partnering if people would like to work together." Ravens PR Dir Patrick Gleason said in a statement, "We are aware that people not associated with the Ravens are trying to capitalize on a saying developed by Ravens players." Campbell noted the venture is Roehl's "third foray into sports apparel." He launched his "Game 7" line in '00 and "Lady Ballers" in '13. The T-shirts and sweatshirts come in white, black and purple with Ingram's No. 21 and QB Lamar Jackson's No. 8 (BALTIMORE SUN, 1/6).

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