Marketing and Sponsorship

Pechanga Resort Casino Signs On As Founding Partner Of SoFi Stadium

12.17.2019

Pechanga Resort Casino has signed on as a founding partner of SoFi Stadium and will serve as the "official casino partner" of the future home of the Rams and Chargers, according to Annlee Ellingson of the L.A. BIZ. The casino also will carry the same designation for the entire 298-acre development "being built at Hollywood Park." Pechanga inside the stadium will have naming rights to the Founders Club, a 14,000-square-foot "premium club space located on field level, where guests will be up close to the action on the field." The deal includes an activation zone "with special branding and experiential opportunities for Pechanga, which will also entitle one of the stadium's four VIP entrances." Pechanga in August signed a team sponsorship with the Rams and also has deals with the Angels and Lakers (BIZJOURNALS.com, 12/17). Other partners at the venue include American Airlines, PepsiCo, A-B InBev and Constellation.

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