Greg Norman Continues Growing Portfolio In Post-Playing Days
Greg Norman is having "second-act success" following his playing days, as he has a "growing business portfolio," according to Dave Seanor of MORNING READ. His businesses include "course architecture, food, wine, apparel, real estate, interior design, water sports, eyewear, event management, venture capital, interactive technology and, most recently, CBD-infused health products." Norman said, "I have a great logo, and we've built an incredible foundation around that logo and my brand." Norman reportedly has a net worth of $400M, but he recently said it is actually “somewhere north of that.” Norman has been "forging management and branding partnerships with third parties." In '15, he "sold his event-management business to Wasserman Media Group." In '17, Norman "entered into a marketing partnership with Authentic Brands Group, which owns the rights to the Muhammad Ali, Marilyn Monroe and Elvis Presley estates and has similar ownership stakes with Shaquille O’Neal and Julius Erving." ABG also has "helped Norman enter the interactive digital arena and the health and wellness 'space.'” While Norman "strives to stay relevant with millennials, he hasn’t forgotten his own baby-boomer demographic." Enter the Greg Norman line "available from Green Growth Brands, a maker of CBD-infused 'wellness and recovery' products." ABG "helped Norman vet potential CBD partners." Norman said they spent several months scrutinizing “the legal implications, plus brand positioning -- would it hurt the brand, (or) would it damage the brand" (MORNINGREAD.com, 12/11).