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Volume 26 No. 229
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Blues' Stanley Cup Title Leads To Significant Bump In Local Ratings

Blues' ratings on FS Midwest as of Dec. 3 were up 18% year-over-year, averaging a 4.0 rating
Photo: GETTY IMAGES
Blues' ratings on FS Midwest as of Dec. 3 were up 18% year-over-year, averaging a 4.0 rating
Photo: GETTY IMAGES
Blues' ratings on FS Midwest as of Dec. 3 were up 18% year-over-year, averaging a 4.0 rating
Photo: GETTY IMAGES

The Blues' local TV ratings have "increased following the team's Stanley Cup victory with viewership among young adults seeing a massive boost" over last year, according to Nathan Rubbelke of the ST. LOUIS BUSINESS JOURNAL. Blues ratings on FS Midwest as of Dec. 3 were up 18% year-over-year, averaging a 4.0 rating. In November, the Blues averaged a 4.3, or an "average of 47,000 St. Louis-area homes." That ranks as the "third best November ever tracked for games televised" by FS Midwest. Lightning-Blues on Nov. 18 was the month's "highest-rated game" with a 5.3 rating. The Blues' "increase in viewership mirrors other NHL franchises that have seen a boost in local TV ratings following a Stanley Cup appearance." One of the key factors in the increase is "skyrocketing viewership among 18- to 34-year-old individuals." Blues telecasts have seen a more than 80% bump in that demographic's viewership year-over-year. In primetime, viewership for FS Midwest Blues games among 18- to 34-year-old men is "outpacing the second highest rated channel locally by 95%." The Blues also pointed to their "increasing popularity" on Instagram as helping grow "interest among younger fans." A team spokesperson said that Instagram is the Blues' "most popular channel for its fans under the age of 34 and that its account on the social media platform has gained more than 173,000 new followers since the start of its Stanley Cup run," a 42% increase (BIZJOURNALS.com, 12/9).