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Volume 26 No. 229
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Audience Analysis: Big Ten Title Game Up; ACC Lower With Blowout

Fox drew 13.6 million viewers for Ohio State's win over Wisconsin on Saturday night, marking the second-best Big Ten football championship since the event began in '11. The only game to draw a higher audience was Michigan State-Ohio State in '13. OSU-Wisconsin is up from 8.7 million viewers last year for OSU-Northwestern. Meanwhile, ABC on Saturday night drew just under 4 million viewers for Clemson's rout of Virginia, marking the least-viewed ACC Championship since '12, when FSU beat Georgia Tech on ESPN. This year's game also is the lowest on ABC for the ACC title game since Virginia Tech-Boston College drew 3.9 million viewers in '08.

NOTES: ABC and Fox both finished the season averaging 5.1 million viewers for college football games in the 12:00pm ET window....A national window featuring Patriots-Chiefs led CBS to its best Sunday NFL regular-season doubleheader in four years. CBS remains up 8% compared to the same point in the NFL season in '18.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Patriots-Chiefs (83%)
12/8
CBS
4:25-7:45pm
16.1
28,113
"TNF": Cowboys-Bears
12/5
Fox/
NFL Net
8:23-11:01pm
10.8
18,226
Seahawks-Rams
12/8
NBC
8:23-11:07pm
10.2
17,875
NFL: (singleheader)
12/8
Fox
1:03-4:05pm
10.4
17,763
"MNF": Vikings-Seahawks
12/2
ESPN
8:13-11:33pm
8.2
14,030
SEC Championship: LSU-Georgia
12/7
CBS
4:00-7:45pm
7.9
13,703
Big Ten Championship: Ohio State-Wisconsin
12/7
Fox
8:19-11:50pm
7.6
13,550
NFL: (regional)
12/8
CBS
1:03-4:15pm
7.6
12,593
Big 12 Championship: Oklahoma-Baylor
12/7
ABC
12:01-3:47pm
5.5
8,700
Pac-12 Championship: Oregon-Utah
12/6
ABC
8:07-11:50pm
3.5
5,856
ACC Championship: Clemson-Virginia
12/7
ABC
7:38-11:10pm
2.4
3,970
AAC Championship: Memphis-Cincinnati
12/7
ABC
3:47-7:15pm
1.9
2,878
Liga MX: Apertura Semifinals:
Club America-Monarcas: Leg 1
12/5
Univision/
TUDN
9:00-11:31pm
1.0
1,843
"College GameDay"
12/7
ESPN
9:00am-12:00pm
n/a
1,747
College basketball: Michigan-Louisville
12/3
ESPN
7:30-9:35pm
1.1
1,660
NBA: Lakers-Trail Blazers
12/6
ESPN
10:35pm-1:11am
1.1
1,618
College basketball: Duke-Michigan State
12/3
ESPN
9:35-11:42pm
1.1
1,586
College basketball: Ohio State-North Carolina
12/4
ESPN
9:32-11:36pm
1.0
1,537
"Monday Night Countdown"
12/2
ESPN
6:00-8:00pm
n/a
1,497
Liga MX: Apertura Semifinals:
Chivas-Necaxa: Leg 2
12/7
Univision/
TUDN
9:00-11:35pm
0.7
1,317
PGA Tour: Hero Challenge: final round
12/7
NBC
12:00-3:00pm
0.9
1,304
"Sunday NFL Countdown"
12/8
ESPN
9:00am-12:00pm
n/a
1,150
NBA: Nuggets-Celtics
12/6
ESPN
8:13-10:35pm
0.7
1,107
Liga MX: Apertura Semifinals:
Club America-Monarcas: Leg 2
12/8
TUDN
7:00-9:35pm
n/a
1,097
Golf: PNC Father/Son Challenge (taped)
12/7
NBC
3:00-6:00pm
0.5
665
College basketball: Florida-Butler
12/7
Fox
12:04-2:30pm
0.4
526
Golf: Father/Son Challenge
12/8
NBC
12:00-3:00pm
0.4
523
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Audience Analysis