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Marketing and Sponsorship

Quack Attack: Steelers QB Inspires Merch Sales In Pittsburgh

Pittsburgh sportswear store chain Yinzers is "hoping to capitalize on the success" of Steelers QB Devlin "Duck" Hodges by selling "black and yellow duck-shirts, duck knit caps, floppy ear duck 'Hat-A-Mals,' even rubber duckies," according to the PITTSBURGH POST-GAZETTE. Hodges' nickname came from being known as a "champion duck caller." Yinzers manager Tim Piett said that duck merchandise has been "flying off the shelves." Three Yinzers stores in the Strip District on Monday "sold $1,500 in duck-related goods, combined," and overall, duck sales have "increased business by 20 percent." Piett said, "Every time we get a shipment of any duck merchandise in, it's going right out the door." Yinzers has been "working the phones with suppliers, trying to secure as much duck-related merchandise as it can." It has "duck calls, hoodies, more hats, and six more styles of T-shirts (to supplement the half dozen or so on hand) coming in later this week." A few blocks away, Pgh Sports employee Brian Vucelich said that duck T-shirts "also are hot" at the competing apparel store. Vucelich: "People have been very receptive to it. They seem to love him so far. I think this is the most fun people have had since Big Ben's rookie year." Meanwhile, the Steelers "do not plan to waddle into the duck-selling frenzy at any of their Heinz Field or stand-alone store" (PITTSBURGH POST-GAZETTE, 12/11).

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