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Volume 27 No. 10
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Twitch, NFLPA Partner For Streamer Bowl Series Around Super Bowl

Twitch, the NFLPA and "Fortnite" developer Epic Games have "partnered for the Twitch Rivals Streamer Bowl -- a three-part series with NFL players and Twitch streamers paired together in Fortnite competitions for charity," according to Kevin Hitt of THE ESPORTS OBSERVER. Streamers will "draft a partner from a pool of NFL players," and once each streamer has a partner, they will "play a 'duos' tournament" with a $500,000 charity prize pool. The tournament will be "live from Miami during Super Bowl LIV week." All active NFL players will be "invited to participate in the NFLPA Open, where players can play Fortnite for a chance to be named the 'Best Fortnite Player in the League.'" Once the NFLPA Open concludes on Jan. 15, "four participants will be selected to participate in the Twitch Rivals Streamer Bowl" (ESPORTSOBSERVER.com, 12/10). REUTERS noted the first event for the Twitch Rivals Streamer Bowl "began Tuesday, with other broadcasts to be held Tuesdays before the final live event in Miami Gardens" on Jan. 30. Among the NFL players already partnered with streamers are Steelers WR JuJu Smith-Schuster and Raiders S Johnathan Abram (REUTERS, 12/10).

MO MORE MIXING: In DC, Gene Park noted streamers Ben "DrLupo" Lupo, Saqib "LIRIK" Zahid and Timothy "TimTheTatman" Betar all will "stream exclusively on Twitch through multi-year deals." Twitch did not disclose the "length of term nor compensation detailed in the contracts." These deals help Twitch "retain the massive audiences the three streamers have developed on the platform," as Lupo has 3.6 million followers, Zahid has 2.5 million and Betar has 4.1 million. The contracts are the "latest successes for Loaded, a management company that oversees the three streamers' careers." Loaded also manages Tyler "Ninja" Blevins, whose move to Microsoft's Mixer streaming platform "ignited the current biding war for streaming talent." Twitch has been a "highly profitable platform for all three streamers, both for their own created content and other promotional deals of which they've taken part." As of October, Twitch owned 75.6% of the streaming market (WASHINGTON POST, 12/11).