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Marketing and Sponsorship

Univ. Of Texas Officially Approves 12-Year, $96M Deal With CLC

Univ. of Texas regents officially approved a new $96M contract with Collegiate Licensing Co. that "runs through June 2032," according to Brian Davis of the AUSTIN AMERICAN-STATESMAN. CLC started managing UT's brand in the late '90s and "helped the Horns become the nation's No. 1-selling logo." Form...

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SBJ Morning Buzzcast: May 31, 2024

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