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Marketing and Sponsorship

Marketplace Roundup

In Indianapolis, Nathan Brown notes IndyCar driver Conor Daly will "team up" with Ed Carpenter Racing and compete in 12 road and street courses next season, "along with a third entry for the team" in the 104th Indy 500. In an offseason where "sponsorship difficulties and tough personnel decisions have left several veterans blindsided, Daly's strong partnership with the U.S. Air Force helped propel" his IndyCar career forward into '20. The military branch was a "major influence in allowing" the partnership to "come to fruition." Daly: "It's very rare to have a sponsor as loyal as the U.S. Air Force has become, but it proves we're giving them the return they want" (INDIANAPOLIS STAR, 12/10).

SIDE BUSINESS: In L.A., Tom Hoffarth wondered if it is "ethically challenged" that Fox NFL reporter Erin Andrews has "married up with Fanatics to use that company's league branding agreement and slap NFL logos on her clothing line that she then promotes in TV commercials?" Anyone "using their position in the media to their benefit, especially linking to a sport you're directly involved with, warrants red-flag raising." Media members "may have already crossed over into commercial pandering with little eyebrow raising" (L.A. TIMES, 12/9).

HIGH-END APPAREL: In DC, Gene Park notes Louis Vuitton released its "capsule collection from its partnership with Riot Games and League of Legends." A $670 T-shirt is "probably the most eyebrow-raising in the line of the 47 pricey products." The most expensive item is the "LVXLOL Leather Biker Jacket," which costs "about $5,650" (WASHINGTON POST, 12/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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