LSU's first season selling alcohol at home football games was a "lucrative one," as the athletic department made $2.259M in "net revenue off beer and wine sales in public areas in Tiger Stadium," according to Baton Rouge-based WBRZ-ABC. The more than 280,000 drinks, which "don't include sales in premium areas, were sold across seven home games in the regular season." The top drink was Michelob Ultra with 128,627 units sold, and the "booziest home game of the year came against Florida, during which fans bought more than 54,000 drinks" (WBRZ.com, 12/9). NEWSWEEK's Matthew Impelli noted despite LSU fans "decreasing their pace of alcohol consumption" over the course of the season, the school still "generated more revenue from alcohol sales than a number of other college stadiums." The school's "high-ranking football team and its success this season may have helped with alcohol sales" (NEWSWEEK.com, 12/9).
BROADWAY JOE: In Baton Rouge, Katelyn Umholtz noted LSU tweeted videos of "purple and gold-lit boards in Times Square" showing footage of QB Joe Burrow. On the billboards "running in a bold font, the name 'Burrow' mirrored 'Heisman' just before footage" of Burrow "faded in and out." Burrow yesterday was "officially announced as a Heisman finalist," joining Oklahoma QB Jalen Hurts and Ohio State QB Justin Fields and DE Chase Young (Baton Rouge ADVOCATE, 12/10).
