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Volume 27 No. 10
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Learfield IMG College Hires Fanatics' Cole Gahagan

Learfield IMG College named Fanatics Chief Commercial Officer COLE GAHAGAN President of Content, Revenue & Enterprise Solutions, according to Michael Smith of SPORTS BUSINESS JOURNAL. In the role, Gahagan will be "essentially overseeing every piece of Learfield IMG College's business that makes money." His first day "will be Jan. 6." Learfield IMG College President & CEO GREG BROWN's title "remains the same." Gahagan, who "already lives in Dallas near Learfield IMG College's Plano" HQ, previously "stepped into chief revenue roles at Ticketmaster and Fanatics as those companies were preparing for change, and he became instrumental in growing their businesses." At Fanatics, Gahagan was "responsible for expanding and managing the team business" as the retailer "developed its innovative vertical strategy to design, manufacture and distribute sports merchandise." Gahagan, a '17 SBJ Forty Under 40 honoree, joins a senior leadership team at Learfield IMG College that Brown has "gradually restructured." Brown said Gahagan is a "really thoughtful, strategic guy with a wide range of experiences in large-scale commercial enterprises" (SPORTS BUSINESS JOURNAL, 12/9 issue).