The Magic and A-B InBev have extended their partnership and, as part of the deal, have unveiled a new Magic Budweiser-branded can. Also included in the extension is a newly branded ULTRA Club outdoor terrace bar at Amway Center, continued rights to the Bud Light Baseline Bar and exclusive use of the team's logo across A-B InBev brands. The Magic and the beverage company have partnered since the team's inception in '89 (Magic).
EVERYONE LOVES A WINNER: The CFL Winnipeg Blue Bombers said that their Grey Cup Championship merchandise is "flying off the shelves," putting them on pace to "sell the most" in league history. Blue Bombers President & CEO Wade Miller said, "I have no doubt we will surpass Saskatchewan's record set in 2013" (CBC.ca, 12/2). In Winnipeg, Paul Friesen notes as of yesterday, Blue Bombers fans have "scooped up more than 3,500" Grey Cup Champion T-shirts and "more than 3,000" hats (WINNIPEG SUN, 12/4).
ROOTED INTEREST: In Buffalo, Matt Glynn wrote Ravens-Bills on "SNF" will be the "M&T Bank Bowl," as the bank has official ties with both teams. M&T is "based in Buffalo and is the official bank of the Bills," but it also has its "mid-Atlantic headquarters in Baltimore, and a sponsorship deal with the Ravens" including title sponsorship of their stadium. Glynn: "The bank has no interest -- get it? -- in alienating customers in either market. So you won't catch M&T taking an official side" (BUFFALO NEWS, 12/3).
