Bucks Use Sign Language With Coach's Press Conferences
The Bucks this season are "trying something new after their home games" by broadcasting coach Mike Budenholzer's remarks in "English and in American Sign Language," according to Scott Cacciola of the N.Y. TIMES. The goal is to allow fans to "engage with the team and enjoy Budenholzer's recaps" of F Giannis Antetokounmpo's "nightly feats of awesome." Bucks President Peter Feigin said, "It's one of those small things that's a big deal." Interpreter Brice Christianson "pitched the idea to the Bucks in September." Feigin then approached Budenholzer before the start of the season to "ask if he would be O.K." with it. Budenholzer said, "I always joke that I'm pretty boring. So I'm probably pretty boring in sign language, too." Those who "advocate greater access for people who are deaf or hard of hearing say that by live streaming Budenholzer's bilingual news conferences on social media, the Bucks and Fox Sports Wisconsin are shining a spotlight on an underserved community while highlighting the importance of meeting their needs." A Bucks spokesperson said that the news conferences are "averaging more than 7,000 views per game on social media." The TV broadcast "does not include Christianson's signing" (N.Y. TIMES, 12/1).