Davis recently landed a key part in Foot Locker’s "Week of Greatness" campaign, helping to build his brandNBAE/GETTY IMAGES
Lakers C Anthony Davis is "learning first-hand what it means to don the purple and gold," as he has "become a star off the court locking up a bunch of endorsements and commercial spots" since being acquired via trade in June, according to Jarrel Harris of SI.com. Davis recently "landed a key part in Foot Locker's 'Week of Greatness campaign,'" which helped in "building his brand." Davis said of his partnership with Foot Locker, "I have always done some fun spots with them. I think the one with [Rockets G James Harden] was pretty funny. I had to put on a fake beard to look like him. The one with the little kid was one of my first national commercials, so that was a fun spot." Davis said he first realized he could make money off his name, image and likeness through having a "unique trait with the unibrow," which in turn helped him learn to "embrace yourself." Davis: "You can't worry about what everybody else is doing. Luckily, I have a great team around me to put me in great positions to be evolved in endorsements that represent me." Davis, who has an endorsement deal with Nike, said an on-court signature shoe is a goal, but he knows it is "not given." Davis: "It has to be earned and if Nike comes to me and wants to give me a signature shoe, I would be more than happy" (SI.com, 11/25).
