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Volume 26 No. 228
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Seahawks Commit To Amazon Web Services For Data Gathering, Analysis

The Seahawks are "going all-in on Amazon’s cloud capabilities to gather and analyze a wide range of data, automate video analysis and manage media assets," according to Benjamin Romano of the SEATTLE TIMES. The team signed a five-year contract that "shifts a large and important chunk" of its IT systems from Microsoft Azure to rival and market leader Amazon Web Services. Seahawks VP/Technology Chip Suttles said that the team is "just now ramping up its use of AWS, so it hasn’t played a meaningful role in football strategy yet this season." But he "envisions coaches and scouts using machine learning, computer vision and related technologies to answer questions that aren’t captured by traditional statistics." Suttles said that there are "no current plans to use Amazon’s facial recognition technology at Century Link Field," adding that there is "not much branding associated with the new Amazon cloud deal beyond an AWS sign in the stadium." Suttles declined to disclose the value of the AWS deal or the Seahawks’ IT budget, but he said that he "expected it to be a cost savings" (SEATTLE TIMES, 11/26).