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Marketing and Sponsorship

Marketplace Roundup

MLB.com's Adam McCalvy notes Brewers RF Christian Yelich is on the "cover of 'RBI Baseball 20' wearing the new logo unveiled by the Brewers just this week." On the cover, Yelich "wears one of the team's new cream-colored home uniforms with block lettering and accents reminiscent" of what the team wore in '70. Yelich is the "first player in franchise history to be featured on the cover of an MLB-licensed video game," and the "sixth player to appear on the cover of the game since MLB relaunched the brand in '14." There was "no cover athlete that year" (MLB.com, 11/20).

WATCH THE THRONE: CNBC.com's Jabari Young noted Rockets F P.J. Tucker is "close to signing his next endorsement deal" since his shoe contract with Nike expired Oct. 1. Tucker has "been with Nike throughout his career and has been in negotiations with the company since his deal ended." Tucker also "received interest from Puma, Adidas and New Balance." Part of the "intrigue of signing Tucker" is his "massive shoe collection, labeling Tucker the 'Sneaker King'" (CNBC.com, 11/19).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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