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Volume 26 No. 231
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Hawks Implement 360-Degree Replay Technology For Fans

The Hawks became the fifth NBA team to unveil "significant financial investments" into new 360-degree replay technology designed by NBA partner Intel to "eventually give fans the power to change the way they see the game," according to Charles Odum of the AP. On Friday, the Hawks joined the Bucks, Mavericks, Pacers and Wizards using the technology to "package and replay highlights in the arena during games." The Bulls are "scheduled to come online next month." The process "begins with 38 5K video cameras strategically located around arenas," and the cameras "work together, bringing 360-degree replays to in-game video boards, TV broadcasts and fans' devices through social media." This is the "latest effort" by teams to "entice ticket-buying fans" to come to new and renovated NBA arenas (AP, 11/15).