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Marketing and Sponsorship

Budweiser Runs Coach's Corner Ad On Women's Hockey Commitment

An ad for Budweiser -- the sponsor of the weekly "HNIC" segment Coach's Corner since '13 -- made its debut this weekend as host Ron MacLean finished his address, but it was "not the usual upbeat Pavlovian thirst spot," according to Simon Houpt of the GLOBE & MAIL. The spot was 1 minu...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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