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Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK's David Dusek reported golfer Jason Dufner "signed an endorsement contract with Cobra Golf," which will see him "using Cobra clubs and start using a Cobra bag this week" at the PGA Tour Mayakoba Golf Classic in Mexico. Dufner "recently attended a Cobra event at Drive Shack in West Palm Beach." At the event, Dufner explained that his friendship with fellow Cobra endorser Rickie Fowler "played a large role in developing his relationship" with the company. Fowler and Bryson DeChambeau are the "only other full-time" PGA Tour players signed with Cobra (GOLFWEEK.com, 11/12).

OWN A PIECE OF THE ACTION: In Las Vegas, Rochelle Richards notes the Golden Knights launched the new VGK Authentics program to "sell used Knights gear to fans." Items will be "collected from the ice or locker room by NHL Off-Ice officials or the Knights equipment team," and each one will be "tagged with a holographic sticker that contains a unique identification code, where fans can acquire more information on the product by entering the code at vgkauthentics.com" Game-used jerseys, sticks, helmets, gloves, skates and pucks are among the items that will be made available (LAS VEGAS REVIEW-JOURNAL, 11/13).

FRESH LOOK: WOMEN'S WEAR DAILY's Obi Anyanwu noted Rockets G Russell Westbrook, clothier Opening Ceremony and Jordan Brand "launched their first collaboration collection" at Opening Ceremony stores in N.Y., L.A., Tokyo and online. The six-piece athleisure collection is the "first partnership between the three, and the retailer's first project with an athlete" (WWD.com, 11/12). Each piece of the collection "incorporates the classic Jumpman logo and Westbrook's 'RW' branding" (FOOTWEARNEWS.com, 11/12).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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