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Volume 26 No. 231
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Proof In The Pudding: Louisville's NWSL Club Lands On A Name

The team's crest was submitted for trademarking, but a logo and colors won't be announced until later this year
Photo: NWSL
The team's crest was submitted for trademarking, but a logo and colors won't be announced until later this year
Photo: NWSL
The team's crest was submitted for trademarking, but a logo and colors won't be announced until later this year
Photo: NWSL

Louisville's NWSL expansion club "now has a name," Proof Louisville FC, after the league "filed for multiple trademarks in the Louisville market which include that name, as well as Proof Louisville and Proof," according to Marty Finley of the LOUISVILLE BUSINESS FIRST. The NWSL also "submitted a soccer crest" as part of its trademark filings, though the team "logo and colors are expected to be announced later this year." The NWSL team was "formally announced last month," and is set to begin play in '21 and share the Lynn Family Stadium with USL club Louisville City FC, whose ownership group also will "own the NWSL team." LCFC President Brad Estes said that the ownership group is "working with" Louisville-based Doe-Anderson on the new team's branding. Estes also said that a new training center will be "built outside of the soccer stadium district that will be shared by the two teams" (BIZJOURNALS.com, 11/12). In Louisville, Tim Sullivan notes the "Proof" name "should resonate with potential sponsors in the bourbon business." The trademark seeks "exclusive rights to use Proof Louisville FC on drinkware, clothing, keychains, backpacks, lip balm and other merchandise" (Louisville COURIER JOURNAL, 11/13).

GETTING IN ON THE ACTION: Sacramento Mayor Darrell Steinberg yesterday said that he has joined with MLS expansion club Sacramento Republic FC execs in their "efforts to land" an NWSL team to share a new stadium. Steinberg said, "Our city has another once-in-a-lifetime opportunity. Let's bring women's professional soccer to Sacramento." Republic FC President & COO Ben Gumpert yesterday said that negotiations over landing an NWSL team "have been ongoing for several months, but he declined to offer any details" (SACRAMENTO BEE, 11/13).