Arby's partnered with Pro Football HOFer LaDainian Tomlinson to "open his own steakhouse, if only for a day," as the QSR "transformed its Times Square location into the LaDainian Tomlinson Steakhouse" from 11:30am-2:00pm ET on Thursday, according to Ilyse Liffreing of AD AGE. The "one-day steakhouse" was a promotion for two new sandwiches at Arby's -- the Garlic Butter Petite Filet Steak Sandwich and the Steak and Bacon Melt. A temporary redesign "turned the restaurant into a steakhouse -- sort of." Linen tablecloths "covered wobbly tables, wine glasses were filled with red Mountain Dew and candles on every table were made of plastic." There was "plenty of Tomlinson memorabilia and artwork on the walls, the sandwiches were served on platters," and "branded matchboxes" were available for customers. To promote the collaboration, Arby's "aired two commercials" last Saturday during Michigan-Maryland and Florida-Georgia. Additionally, Arby's "shared the news across social, which Tomlinson also shared to his more than 80,000 Twitter followers and 367,000 Facebook followers" (ADAGE.com, 11/7).
