Sports and entertainment investment firm Bruin Sports Capital has announced a strategic partnership with private equity firms CVC Capital Partners and The Jordan Company. The two firms will contribute a combined $600 million initial investment to Bruin as part of the partnership.
Bruin Sports Capital was founded in 2015 by former NASCAR and IMG executive George Pyne. Cleveland Cavaliers owner Dan Gilbert is a partner in Bruin Sports Capital, which acquired sports streaming services provider Deltatre in 2016. Deltatre powers the streaming infrastructure for the NFL’s Game Pass OTT service and its content management system currently supports Major League Baseball’s digital properties.
CVC has previously invested in sports properties such as Formula One, Premiership Rugby, MotoGP, as well as Sky Betting & Gaming. The Jordan Company’s investment portfolio include telecommunications equipment provider Silvus and fast food chain Bojangles’.
“George and his team have built an impressive franchise, and we are delighted to be partnering with them to invest in and develop high-growth, high-performing global sports and entertainment companies,” Chris Stadler, managing partner at CVC Capital Partners, said in a press release. “Our extensive European network and deep experience in sports, media, and entertainment ideally complement Bruin’s impressive existing platform.”
