NLL Renews With Team 22/Under Armour, Looks To Expand Reach

The NLL "renewed its sponsorship deal" with Team 22, the manufacturer of Under Armour lacrosse gear, for another "three years as the league increasingly pairs with corporate partners to try to grow its revenues, and the sport, in the U.S.," according to Jabari Young of CNBC.com. As part of the deal, Under Armour will "supply equipment and gear for players" while providing a "mix of cash and investment." This follows two NLL partnerships announced earlier this month with Wilson Sporting Goods and New Balance's Warrior brand that also will "provide a mix of cash, products and marketing." The league also has deals with Geico and Michelob Brewing Company, as well as AT&T-owned Turner Sports to "continue growing the league's digital presence." NLL officials said that new sponsorship deals "should be completed and announced in the coming weeks." The league's regular season begins Nov. 29 (CNBC.com, 10/31).