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Marketing and Sponsorship

Marketplace Roundup

FOOTWEAR NEWS' Ella Chochrek noted Clippers F Kawhi Leonard last week filed to "trademark two phrases for use on clothing and footwear" with the U.S. Patent & Trademark Office. Leonard seeks to "trademark the phrases 'City Views Over Interviews' and 'What It Do Baby.'" What is "uncertain is whether Leonard has plans in the works" to use the phrases, or if he is simply "being proactive in the wake of an ongoing lawsuit against his former sponsor, Nike" (FOOTWEARNEWS.com, 10/28).

WHAT CAN BROWNE DO FOR YOU? WOMEN'S WEAR DAILY's Obi Anyanwu noted fashion brand Thom Browne and Miami-based retailer Unknwn, which is co-owned by LeBron James, will have a "new collaboration" this holiday season. The nine-piece collection will "launch in-store and online in December after the opening of Unknwn's store" in Miami. The relationship among Browne, James and the Unknwn brand "goes back several seasons," and James is "often spotted wearing the designer's wares" (WWD.com, 10/24).

SNIFF TEST: In San Antonio, W. Scott Bailey noted area fragrance boutique Soular Therapy partnered with the Texans to "develop a signature scent that will be used" in NRG Stadium's renovated luxury suites. The company "collaborated with the Texans' creative team" to produce the Luxe fragrance, a "woody, chypre accord of oud, bergamot and teak" (BIZJOURNALS.com, 10/28).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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