Endeavor Global Marketing Creative Agency Rebrands To 160over90

Endeavor's creative arm, Endeavor Global Marketing, is "taking on the name of the Philadelphia-based agency it acquired last year: 160over90," according to Minda Smiley of ADWEEK. The move comes as the company "aims to distinguish its offerings from parent company Endeavor and further establish itself as a creative agency." The name change starts today, after the creative agency was launched two years ago when WME/IMG rebranded to Endeavor. Going forward, all aspects of the agency "will operate as 160over90." Over the past few years, the agency has "grown both organically and through a number of acquisitions." The agency has "built up a roster of clients in recent years," including A-B InBev, Audi, Amazon, ESPN and HSBC, with "offerings that include advertising, branding, experiential, sponsorship, partnership, public relations and communications services" (ADWEEK.com, 10/29).