Las Vegas Firm Works With Leagues, Teams To Monitor Sports Betting
Las Vegas-based U.S. Integrity will work with teams, leagues and sportbooks to "detect possible cheating or irregularities" within the sports betting landscape, according to Bryan Horwath of the LAS VEGAS SUN. U.S. Integrity, founded in '17, "monitors social media, tracks the records of referees and examines the movement of betting lines, among other data, to identify trends that could indicate something amiss." U.S. Integrity President Matthew Holt said that the company's clients include UNLV and about 30 other colleges and universities, the USL Las Vegas Lights, the Pac-12 and Big 12 and the NBA. In July '18, U.S. Integrity "secured a contract" with the SEC. The company, which has about a dozen employees, also is "in talks with a couple of NFL teams." Partially funded by former MLBer Ryan Howard's SeventySix Capital firm, Holt said that U.S. Integrity has a "high growth ceiling." He added, "We're a business-to-business company with no competition. In the sports betting gold rush that's going on, everybody wants to take bets, make bets, build technology that takes bets or do media" (LAS VEGAS SUN, 10/28).