Tech

ReKTGlobal Acquires Fullcube to Boost Esports Fan Engagement

By Andrew Cohen 10.24.2019

Esports organization ReKTGlobal has acquired fan engagement company Fullcube. The firm specializes in developing direct-to-consumer fan rewards programs for sports and entertainment brands.

ReKTGlobal owns Rogue esports and the London Royal Ravens Call of Duty franchise. It recently partnered with Fullcube to launch Rogue Nation, a subscription service offering fans coaching sessions with Rogue players, VIP access to esports events and exclusive merchandise.

“Through our acquisition of Fullcube and its premier technology, we’re going all in on the enthusiastic fanbases through the creation of loyalty programs and monetization by bringing best practices from the sports, media and entertainment world to esports,” said Amish Shah, founder and chairman of ReKTGlobal, in a press release.

Fullcube has previously built official fan membership programs for Nascar, the NFL Alumni Association, and Turner Classic Movies. Utah Jazz center Rudy Gobert is both a co-owner of and content creator for ReKTGlobal.

PREVIOUS Inside the NFL’s Blue Tents: How Technology Is Used on Sidelines to Help Diagnose Concussions NEXT Sandbox VR Adds Kevin Durant, VC Firms and Celebrities in New Funding Round

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/10/24/Technology/rektglobal-acquisition-fullcube-esports-fan-engagement.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/10/24/Technology/rektglobal-acquisition-fullcube-esports-fan-engagement.aspx