The NBA begins the '19-20 season with 29 league-level partners, up from 26 at the beginning of the '18-19 season. The NBA has four sports betting partners this year, with Fox Bet, William Hill and FanDuel joining MGM Resorts Int'l in the fold. Puma also is beginning its first full year as an official partner of the league after signing a multiyear deal in February. The deal allows the brand to feature players in their NBA uniforms and team logos, and develop branded content. Joining Puma in the footwear category this year is Timberland. AT&T also is beginning its first full season with the NBA as its official wireless provider after signing a deal in February. Verizon had previously been the league's official wireless provider. The list below excludes any NBA deals that are considered promotional partnerships.
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BRAND
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CATEGORY
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2K Sports
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Video game software
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Adidas
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Footwear
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American Express
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Payment services
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Anheuser-Busch InBev
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Beer
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AT&T
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Wireless, telecom and technology services
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AutoTrader.com
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Online auto retailer
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Beats By Dre
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Audio, speaker, headphones
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EA Sports
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Video game software
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ExxonMobil (Mobil 1)
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Motor oil, motor fuel, lubricant
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FanDuel
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Daily fantasy sports, sports betting
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Fox Bet
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Sports betting
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Kaiser Permanente
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Healthcare
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Kia Motors
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Automotive
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Kumho Tire
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Tire
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MGM Resorts Int'l
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Sports betting
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Nike
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On-court outfitter
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New Era
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Headwear provider
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PepsiCo (Gatorade)
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Sports drinks, nutrition
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PepsiCo (Mountain Dew, Aquafina, Brisk, Doritos, Ruffles)
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Soft drink, water, iced tea, salted snacks
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Puma
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Footwear
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SAP
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Business analytic software, business intelligence software
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Spalding
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Basketballs, backboards
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State Farm
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Insurance
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Taco Bell
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QSR
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Timberland
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Footwear
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Tissot
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Timekeeper
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Under Armour
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Apparel, footwear
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William Hill
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Sports betting
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YouTube TV
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Streaming service/NBA Finals
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