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Volume 26 No. 225
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NBA Spons-O-Meter: League Enters '19-20 With Four Betting Partners

The NBA begins the '19-20 season with 29 league-level partners, up from 26 at the beginning of the '18-19 season. The NBA has four sports betting partners this year, with Fox Bet, William Hill and FanDuel joining MGM Resorts Int'l in the fold. Puma also is beginning its first full year as an official partner of the league after signing a multiyear deal in February. The deal allows the brand to feature players in their NBA uniforms and team logos, and develop branded content. Joining Puma in the footwear category this year is Timberland. AT&T also is beginning its first full season with the NBA as its official wireless provider after signing a deal in February. Verizon had previously been the league's official wireless provider. The list below excludes any NBA deals that are considered promotional partnerships.

BRAND
CATEGORY
2K Sports
Video game software
Adidas
Footwear
American Express
Payment services
Anheuser-Busch InBev
Beer
AT&T
Wireless, telecom and technology services
AutoTrader.com
Online auto retailer
Beats By Dre
Audio, speaker, headphones
EA Sports
Video game software
ExxonMobil (Mobil 1)
Motor oil, motor fuel, lubricant
FanDuel
Daily fantasy sports, sports betting
Fox Bet
Sports betting
Kaiser Permanente
Healthcare
Kia Motors
Automotive
Kumho Tire
Tire
MGM Resorts Int'l
Sports betting
Nike
On-court outfitter
New Era
Headwear provider
PepsiCo (Gatorade)
Sports drinks, nutrition
PepsiCo (Mountain Dew, Aquafina, Brisk, Doritos, Ruffles)
Soft drink, water, iced tea, salted snacks
Puma
Footwear
SAP
Business analytic software, business intelligence software
Spalding
Basketballs, backboards
State Farm
Insurance
Taco Bell
QSR
Timberland
Footwear
Tissot
Timekeeper
Under Armour
Apparel, footwear
William Hill
Sports betting
YouTube TV
Streaming service/NBA Finals
Download the
NBA Sponsors Chart