Menu
Marketing and Sponsorship

Bills QB Josh Allen Teams With Children's Hospital For New Era Cap

The cap, which has a Zubaz-print Bills logo on the front, will sell for $25 and $5 from each sale will go to OisheiNEW ERA

Bills QB Josh Allen visited the Oishei Children's Hospital in Buffalo and handed out "newly released, limited-edition New Era caps designed in collaboration" with selected patients and staff, according to Mark Gaughan of the BUFFALO NEWS. The cap, which has a "Zubaz-print Bills logo on the front, will sell for $25, and $5 from each sale will go to Oishei Children's Hospital." It will be "available at the Bills' team store at New Era Field and on the Bills' website starting Sunday." Allen started "making visits to Oishei on his own as a Bills rookie last year." He has "stepped up his relationship with the hospital this year, doing a commercial for it." New Era Cap is "donating 1,000 of the special-edition caps to the hospital." Allen said, "This little strip on the tip of the cap and how it's relayed to the back is a cool addition. The Zubaz on it is old-school. It's black mesh, so it's kind of a trucker feel. And it's got my number on it" (BUFFALO NEWS, 10/23).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/10/23/Marketing-and-Sponsorship/Josh-Allen.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/10/23/Marketing-and-Sponsorship/Josh-Allen.aspx

CLOSE