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Volume 26 No. 228
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Return Of Football Produces Spike In Digital Sports Media Audience

The digital sports media category in September predictably experienced a surge with the return of the NFL, college football and fantasy football, with the category posting its largest overall audience in any month since at least June. Monthly Comscore rankings of multiplatform digital reach and engagement showed the sports category last month posted a total audience of 192.8 million, up 3.8% from 185.8 million in August and 187.2 million in September '18. Last month's consumption average of 159.4 minutes per user represented a nearly 48% increase over the 107.9 minutes per user in August and a 4.7% increase over the 152.3 minutes per user in September '18, with the latest spike no doubt fueled in part by continued growth in season-long fantasy football. ESPN once again led the category during September with a reach total of 103.8 million unique users, up from 87.2 million in '18.

RANK
SITE
UNIQUES (000)
1
ESPN
103,853
2
CBS Sports*
80,434
3
Yahoo Sports-NBC Sports Network**
69,914
4
NFL Internet Group
61,209
5
USA Today Sports Media Group***
56,404
6
Bleacher Report-Turner Sports Network^
41,061
7
SB Nation
32,227
8
Minute Media#
28,236
9
MLB
26,063
10
Sports Illustrated sites
23,487
NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes NBA.com, NCAA.com and WNBA.com. # = Includes 90min, 12UP, DBLTap and The Spun.
Download the
September Comscore