Group Created with Sketch.
Volume 26 No. 47
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

BofA CMO: Sports An "Important Aspect" Of Bank's Business Strategy

Verdone said clients who are aware of BofA's MLB deal rate the bank more favorably than those who aren't Photo: Marc Bryan-Brown Bank of America CMO Meredith Verdone was a featured Q&A on Day 1 of the Octagon Sports Marketing Symposium, where she delved into how sports ties are an...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...